Don’t Miss Out on the Swimwear Everyone Is Talking About

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Okay, we’ll admit it: We’re a little obsessed with online shopping. Sorry, not sorry.

That’s why we’re always scrolling on Instagram and Pinterest to find the next trendy brand before they go big and shoppers clean their shelves. Guess what — we found a new swimwear brand that we’re sure is going to be making a splash this summer.

Without further ado, allow us to introduce you to Sunshine 79. With a name like that, you know the vibes are going to be light and breezy.

Sunshine 79 is still brand new (they only opened their site up in the last six months!), but they’re quickly becoming our new favorite swimwear shop. With colorful patterns, modern takes on classic looks and designs, and so many cute ‘fits, Sunshine 79 can help you stand out in a sea of the same old blah bathing suits.

Prepare to fall in love.

Keep reading to learn more about Sunshine 79, including some of their top-selling products, or head to their website and see for yourself.

Get Ready To Shine in Sunshine 79

If you’re tired of wearing the same old bathing suit with the same tired design, Sunshine 79 is the brand you’ve been craving. From their classic #inspo to their playful patterns, there is so much to love about this awesome new brand.

Classic Inspiration With a Modern Flair

From roller rinks to disco parties, the seventies are having a serious comeback. We feel like we’re seeing flared jeans and flower power patterns everywhere. Now that the weather is finally turning warm, it’s time to bring some of that inspiration into your beachwear. 

Think about the seventies as the elite fashion era it was: If you’re seeing bright colors, breezy, bohemian silhouettes, crochet and florals, and chunky, bold sunglasses, then you basically just created Sunshine 79’s mood board.

Sunshine 79 went digging through the archives to develop designs that pull the best from the seventies aesthetic and pair it with modern cuts and styles. The result is a totally original, eye-catching line of swimwear that’s fun, flirty, and (most importantly) flattering!

Whether you’re going to the beach, going for a dip in the pool, or bringing a sunny vibe to your day-to-day life, you’ll feel like a hippie queen with Sunshine 79.

Resort Wear and Festival Gear

We love how Sunshine 79’s swimwear, cover-ups, and accessories are so cute both on and off the sand. We think they have the perfect looks for bringing a resort and cruise vibe to wherever you are — because, in summer, every day can be a vacation with the right clothes.

Sunshine 79 also recently released a special collection for festival wear. No joke, we’re wearing this stuff everywhere. It’s perfect for wowing in the desert and taking it easy by the pool with an effortless but elevated look.

Popping Up at Beaches Everywhere

You know a Sunshine 79 design when you see it because they’re Just. So. Colorful. 

We’re obsessed with how this brand is using floral patterns, geometric designs, and (obviously) color. With pattern names like Psychedelic Zebra, Flower Power, Feelin’ Fine Floral, and Retro Rainbow, Sunshine 79 is bringing fun back to swimwear, and we’re so excited.

It’s no wonder we’re starting to see these patterns popping up across beaches in the Hamptons, Palm Beach, and Miami. 

When all the influencers you follow start to post wearing the same swimsuit brand, that’s your cue. We think it won’t be long before Sunshine 79 is officially Instagram’s favorite. Our advice? Grab a one- or two-piece before everyone else does.

Shop all their styles on their website here where you can also join their rewards program to earn and redeem points. 

You get ten bonus points just for following them on Instagram. How easy is that?

Swim Style To Make You Stand Out

So, what makes Sunshine 79’s designs so fun and flirty? Sunshine 79 has such a wide range of cuts and patterns, it’s not hard to find lots of looks that suit your style and personality, whatever that may be.

Pick Your Favorite Pattern

Probably the hardest choice is to pick a pattern because Sunshine 79 has so many to choose from. Let’s break it down.

Like most swimwear brands, Sunshine 79 has monochrome and solid colors, but unlike most swimwear brands, they actually come in bright, fun hues — finally! Pick from Sky Blue, Watermelon, Sunshine, and Black or this really cool Groovy Swirl pink pattern that’s subtly psychedelic in the best way.

Okay, onto stripes. Seventies fashion totally embraced big chunky stripes, so you know Sunshine 79 had to put their own twist on it. They’ve got a super simple but sophisticated Brown, Black, and White stripe option or a playful rainbow-colored stripe pattern sure to turn eyes on the beach. Then there’s the assortment of Zebra stripe gear… ‘nough said.

If astrology is your thing, then you have to check out their Zodiac pattern. Available in Teal and Black with a web of glittery constellations on top, you’ll feel like the star of your resort.

Last but definitely not least is their huge variety of floral options. One thing to love about Sunshine 79 is that while they’re taking their inspiration from the seventies, you won’t feel like you’re wearing a costume. This is flower power but with a chic, modern sensibility. We love it. 

Choose from tropical florals, bohemian paisleys, and so much more to bring vibrancy to your beachwear.

Pick Your Favorite Fit

Once you’ve had the very difficult task of figuring out what pattern (or patterns) you want to wear, you have the even more difficult task of figuring out what fit you want to rock today.

Don’t you hate when you go to try on swimsuits, and it’s like your only real option is between one and two pieces? There are so many ways to design a one-piece and a two-piece, and Sunshine 79 has not skimped out on options at all.

Let’s start with the one-pieces.

Looking to show off some skin? Sunshine 79 has a whole line of plunge bathing suits that will highlight all your best assets. They also have amazing one-shoulder one-pieces with cutouts around the stomach. These really aren’t your average one-piece swimsuits. If you like your one-piece suits without straps, Sunshine 79 also has a line of bandeau tops that are cute and secure — a rarity in strapless suits.

If you really want to bring some seventies flair to your beach day, you should also check out their standard over-the-shoulder one-piece suits which come with tortoiseshell belts. We think it’s the most fun we’ve ever had in a swimsuit.

Onto two pieces.

Sunshine 79 lets you mix and match styles with their range of patterns available in just about every fit you could imagine. For tops, you can pick from Triangle, Bandeau, Midkini, and Bralette styles, and in bottoms, you can pick from Hipster and High Waisted styles. They also have really awesome designs in so many of the tops and bottoms, adding tortoiseshell hooks and other details that really make the suits pop.

We honestly think you can’t go wrong no matter what Sunshine 79 suit you pick. If you want help figuring out which size is right for you, Sunshine 79 has a handy fit guide so you can buy swimwear online with confidence. 

Isn’t that refreshing?

Accessories for Days

Don’t get us wrong: You would look fab in a Sunshine 79 suit alone. But let’s be honest, accessories make an outfit. Sunshine 79’s collection of cover-ups and sunglasses brings flower power to a whole new level with comfortable and colorful designs.

However you want to cover up on the beach or at the pool, Sunshine 79 has you (literally) covered. Dresses, Tunics, Kimonos, Pareo Wraps, you name it. We’re obsessed with their Crochet Pants and predict we’ll be basically living in them from May to September.

No outfit is complete without sunglasses and Sunshine 79’s selection is so unique. You really can’t get frames like these anywhere else. Bold colors, geometric designs, and vintage inspiration come together for their sunglasses, all of which are sustainably made using plant-based materials. 

Take on the Summer With Sunshine 79

Can you feel the beach calling? With Sunshine 79 every day is a perfect, cloudless day, even if you’re just wearing their suits and cover-ups around the house doing chores.

If you’re looking for vibrant, unique, sexy, and flattering suits to wear on your next vacation, you have to try out Sunshine 79. Like we said earlier, we predict this brand will be everywhere this summer season. Don’t miss your chance to be ahead of the trend.

Shop all of Sunshine 79’s swim styles on their website here. Happy browsing!