Healthcare Tourism: An Eye Towards The Future
The healthcare tourism industry has been witnessing remarkable growth in recent years. There are several reasons for the continuous growth of this industry, especially in Asian and African countries. One of them is the lure of affordable medical care, along with the scope of enjoying the scenic beauty of tourist destinations.
One of the renowned experts, Marvin Cetron, founder and president of Forecasting International, has marked the growing trend of medical tourism and expects it to pose a serious challenge to the Western healthcare industry shortly.
It is necessary to have a glance over the Western medical or healthcare scenario to have a clear picture of the kind of competition that can crop up between the former and the Third World medical tourism industry. In some undeveloped regions of the world, medical facilities are hard to come by, whereas, in other countries, the public healthcare system is so overburdened that it would take years to get needed care.
For instance, in countries like Britain and Canada, the waiting period for a hip replacement surgery can be more than a year; while in Bangkok or Bangalore, a person can find himself in the operation theatre just after landing the very same day! Not only this, the cost involving the total process is much less than that charged in Western countries. For example, a heart-valve replacement that would cost $200,000 or more in the U.S. costs a mere $10,000 in India which includes round-trip airfare and a brief vacation package as well.
Doubts are often raised regarding the quality of service offered by medical tourist destinations. But such arguments have no solid ground as the facilities and services offered by them are almost equal to or even better than Western medical services. There are hospitals and clinics that cater to the tourist market that are often among the best in the world.
Most of them staff physicians who have received training from famous medical centers in United States or Europe. Bangkok’s Bumrundgrad hospital has more than 200 surgeons who are board-certified in the US, and one of Singapore’s major hospitals is a branch of the prestigious Johns Hopkins University in Baltimore. Statistics suggest that the services offered in some of the leading medical tourist destinations often exceed their Western counterparts.
As for example, the Escorts Heart Institute and Research Center in Delhi and Faridabad, India, performs nearly 15,000 heart operations every year, and the death rate among patients during surgery is only 0.8 percent–less than half that of most major hospitals in the US. These figures are enough to clarify whatever doubts some skeptics might have on their minds.
The prospect of healthcare tourism in developing nations thus appears to be bright as it is expected to acquire a loyal clientele in the US and other western countries. With more than 43 million US citizens without health insurance and 120 million without dental coverage, seeking medical aid outside their country would be high on their priority list.
Besides, there is an ever-increasing demand for cosmetic surgery and dental treatments in European countries. These operations are highly expensive out there and as such, more and more people are turning to the East for an affordable alternative.
Thailand and Phuket have emerged as the most popular medical tourism destinations over the years. However, medical tourism in India is quickly catching up with this competition and is on its way to becoming one of the favorite spots of medical tourists. The Indian medical tourism industry is now being recognized as one of the major earners of foreign exchange and is estimated that India could bring in as much as $2.2 billion per year by 2012.
The medical tourism industry is therefore all set to lure patients from all over the world. Many medical tourism organizations have set up alliances with some of the leading medical and healthcare centers like Apollo, Gleneagles Medical Center, Wockhardt, Dentzz, Fortis, and so on. With their world-class support, the medical tourism industry is sure to zoom its way to success.
