How Michael Jordan Makes and Spends His $1.6 Billion Fortune
Since Jordan retired 15 years ago, he has built the most successful and lucrative career we’ve ever seen from a former athlete.
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Source: Forbes
From secret golf courses and sprawling houses to custom planes, Jordan is clearly enjoying life after hoops.
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Source: Insider
Jordan loves to golf, and this year, his exclusive golf course Grove XXIII’s nickname surfaced. Called “Slaughterhouse 23,” it earned the name since it was designed by Jordan, for Jordan, and aimed at maximizing Jordan’s style of play against his opponents.
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Source: Insider
The course has lavish amenities, including a drone delivery service that brings beer and other refreshments to the club’s exclusive members.
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Source: Insider
In March, Jordan was part of a $305 million investment in Dapper Labs, the startup behind virtual trading-card platform NBA Top Shot. Other investors included Will Smith, Kevin Durant, and 2 Chainz.
NBA Top Shot
Source: Insider
Last fall, Jordan donated $2 million of his earnings from his docuseries “The Last Dance” to Feeding America’s food banks in Chicago and the Carolinas. “In these challenging times and in a year of unimaginable difficulty due to COVID-19, it’s more important than ever to pause and give thanks,” he said in a statement.
ESPN Films/Netflix/Mandalay Sports Media/NBA Entertainment
In 2020, Jordan and Nike’s Jordan Brand pledged to donate $100 million over 10 years to organizations fighting for ‘racial quality, social justice, and greater access to education.’ The June announcement came amid nationwide Black Lives Matter protests over the killing of George Floyd.
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Source: Insider
The recent money moves come as no surprise. Jordan is the world’s first athlete billionaire.
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Source: Daily Mail
As of 2015, he was reportedly making $100 million a year from Nike royalties alone.
AP
Source: Business Insider
And his income now is way more than his total playing salary during his career. He earned $90 million total in NBA salary, and about $63 million of that came in his final two seasons with the Chicago Bulls.
AP
Source: Forbes, Spotrac, Basketball-Reference
His net worth is now believed to be $1.6 billion thanks to the value of his NBA team, the Charlotte Hornets …
AP Images/Chuck Burton
Source: Money
He bought the Charlotte Hornets in 2010 for $175 million …
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Source: Forbes, Business Insider
… and he officially became a billionaire in 2014 when the NBA franchise value rose.
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Source: Business Insider
The team is now worth more than $1.5 billion, and he owns 97% of the equity in the club.
Getty Images
Source: Forbes
Jordan did sell a minority stake in the club in 2019, but he reportedly has no interest in giving up control of the team.
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Source: Charlotte Observer
Jordan is still waiting for the day the Hornets win a championship. He has said that winning a championship as an owner would be more gratifying than any of the six rings he won as a player.
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Source: Business Insider
According to Forbes, Jordan’s yearly earnings were roughly $145 million.
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Source: Forbes
For comparison, LeBron James was estimated to earn less than $90 million a year from salary, winnings, and endorsements.
Chris Szagola/AP Photo
Source: Forbes
Nike founder Phil Knight called signing Jordan the best decision he ever made, nabbing the NBA rookie for $250,000 a year in 1984.
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Source: Business Insider
Nike’s Jordan Brand alone now brings in roughly $3.6 billion in revenue each year.
Anat Givon/AP Photo
Source: Forbes, Business Insider, Los Angeles Times
The popularity of Air Jordans has resurged in recent years thanks to celebrity partnerships to connect to a younger audience and new versions of retro styles to reconnect to the older fans.
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Source: Business Insider
Nike’s Jordan Brand has even partnered with the popular video game ‘Fortnite.’
“Fortnite”/Epic Games
Source: Business Insider
Jordan reportedly wanted to sign with Adidas in 1984, but they passed because they preferred NBA players who were 7 feet tall.
Daniel /Allsport
Source: Business Insider
He has several endorsement deals with companies like Gatorade …
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Source: Business Insider
… and Hanes. He’s been a spokesman for the company for nearly 30 years.
YouTube/Hanes
Source: Business Insider
Jordan said he has always been picky about his endorsements because he wanted to be genuine and also build his own brand. He once rejected a huge endorsement deal with Beanee Weenees because he didn’t like the name.
Amazon
Source: Playboy
Jordan told Playboy, ‘How can I stand in front of a camera and say I’ll eat Beanee Weenees?’ He said the deal was close to $1 million per year — at the time, he had made less than $5 million in career earnings.
Tiziana Sorge/Stringer/Getty Images
Source: Playboy
… Michael Jordan’s Steakhouse, which has locations in Connecticut, Washington, and Chicago …
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Source: Michael Jordan’s Steakhouse
Jordan also is one of many celebrities to start a tequila business. In 2019, Jordan and a team of four others created Cincoro tequila.
Rachel Askinasi/Business Insider
Source: Insider
He also owns a Nissan dealership in Durham, North Carolina.
Google Maps
Source: Business Insider, Michael Jordan Nissan
In 2019, many billionaires lost money — but not Jordan. His net worth rose by $300 million.
Jordan Brand via Getty Images
Source: Forbes
That steady stream of income lets him live a pretty amazing lifestyle.
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He has a private jet. It’s painted Carolina blue, and the ID number contains his jersey number (23) and number of titles (6).
Source: Business Insider
He spent $12.8 million building his dream house in Florida in 2012.
Google Maps
Source: Yahoo, Business Insider
Grove XXIII — keeping with his obsession with the No. 23 — and opened in the fall of 2019 in the Hobe Sound, Florida.
Isaac Brekken/Getty Images for Michael Jordan Celebrity Invitational
Source: Golf Digest
He also has a $2.8 million house near Charlotte.
http://www.realtor.com/realestateandhomes-detail/18227-Capstan-Greens-Rd_Cornelius_NC_28031_M59685-34239 and Getty Images
Source: Business Insider
He’s selling his compound in Chicago, which was originally listed for $29 million. The estate’s gate is emblazoned with his jersey number.
Concierge Auctions
Source: Business Insider
But eight years later, the house is still on the market and the price is down to $14.9 million.
Realtor.com
Source: Business Insider, Zillow
It is estimated that Jordan has paid more than $680,000 in property taxes since he put the house up for sale.
Zillow
Source: Business Insider
Luxury real estate brokers think the amount of customization the house has undergone in order to become Jordan’s personal palace is one of a few reasons why the property hasn’t sold yet.
Streeter Lecka/Getty
Source: Business Insider
In 2016, Jordan won a case against a Chinese sportswear company that was using his Chinese name.
Aly Song/Reuters
Source: Business Insider
The company had been using a logo similar to Jordan’s Air Jordan logo, and the symbols used spell out his name in Chinese — Qiaodan Sports. He first sued the company in 2012, but lower-level courts ruled in favor of the company.
Source: Business Insider
That’s not the only lawsuit he’s been involved in though pertaining to his name and branding. Two supermarkets, Dominick’s and Jewel-Osco, associated themselves with Jordan without his permission.
Chuck Burton/AP
Source: Business Insider
Jordan sued and won millions. But he didn’t keep all the money.
AP Photo/Christian K. Lee
Source: Business Insider
Instead, he donated millions to 23 charities benefiting the children of Chicago.
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Source: Business Insider
In 2016, Jordan also pledged two large donations to the NAACP Legal Defense Fund and the International Association of Chiefs of Police’s new Institute for Community-Police Relations. This came after a string of police-involved shootings.
Streeter Lecka/Getty
Source: Business Insider
In 2018, he donated $2 million to Hurricane Florence relief efforts.
AP Photo/Chris Seward
Source: Chicago Tribune
In 2019, he pledged $7 million to open two medical clinics in Charlotte.
Chuck Burton/AP
Source: Business Insider
In the same year, Jordan teamed up with driver Denny Hamlin to become a NASCAR Cup Series team co-owner. Together, they formed 23XI racing, and Bubba Wallace is their first driver.
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Jordan has three children from his first marriage with Juanita Vanoy.
Jasmine M. Jordan/Instagram
Source: Biography
The pair married in 1989 and divorced in 2006. The 17-year marriage cost Jordan a whopping $168 million in the settlement.
Reuters
Source: Biography, NBC Chicago
Jordan’s three oldest children have all followed their father into the shoe business. Jeffrey, the oldest, works at Nike in Oregon, and Jasmine, the youngest, has worked for her father’s NBA team as well as being an Air Jordan representative in Charlotte.
Source: Business Insider
Jordan married Yvette Prieto in 2013, and they welcomed twin daughters, Victoria and Ysabel, in 2014.
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Source: USA Today
Jordan has invested some of his fortune in tech startups. He was reportedly one of several celebrities who invested heavily in Gigster — a Silicon Valley startup connecting companies to freelance software developers, designers, and project managers.
Gigster
Source: Business Insider, Gigster
He is also a minority owner of an MLB team — the Miami Marlins — having been part of Derek Jeter’s investment group.
Tony Ding/AP
Source: Business Insider
Jordan is also a famous gambler. Charles Barkley told Dan Patrick Jordan used to wager hundreds of thousands of dollars on a single hole when he played golf. While others, like Barkley himself, would wager a few hundred dollars.
John Swart/AP
Source: Business Insider, Dan Patrick Show
He also used to play $100 post-practice shooting games that allegedly ruined Rodney McCray’s career. MJ would reportedly taunt McCray him by yelling: “You’re a loser! You’ve always been a loser!’
Jonathan Daniel /Allsport
Source: Business Insider