Laneige, Clinique, Tarte, and More
Amazon’s 2025 Summer Beauty Event is officially underway, bringing with it some of the retailer’s best deals on makeup, skincare, haircare, fragrances, and personal care we’ve seen all year.
Among the long list of markdowns are plenty of editor-favorite brands like Laneige, Tarte, Anastasia Beverly Hills, and more. Whether you need to stock up on a few products or refresh your entire skincare routine, now’s the time to shop.
Each day of the Summer Beauty Event, Amazon is running special deals on certain product categories. On one day, you’ll find the best makeup deals, while skincare or grooming might take the lead on the next. With deals rotating daily, planning out your shopping strategy is key. Here’s a look ahead to what you can expect during the first week of the sale.
With so many editor-favorite brands and products on sale, you might be too overwhelmed to know what to add to your cart. Luckily, we’re here to help. Read on to find the best Amazon Summer Beauty Event deals on products we recommend, including deals under $10. Keep in mind that the deals are updated daily, so prices are likely to change if you wait too long to shop.
Amazon Summer Beauty Event deals
Makeup deals
Clinique Almost Lipstick (Black Honey)
Clinique’s best-selling Black Honey Almost Lipstick has been a staple for years, and for good reason. The shade goes perfectly with any skin tone, and the sheer, balm-like formula melts into your skin to nourish the lips and elevate any makeup look with a subtle pop of color.
Laneige Lip Glowy Balm
Compact in size, the Laneige Lip Glowy Balm is great to bring on the go. It offers all-day hydration and a slight glossy sheen.
Tarte Maracuja Juicy Plumping Lip Oil
The Tarte Maracuja Lip Plump offers a creamy, smooth-gliding formula for a glossy, hydrated finish. It also burns less than other plumpers, with more of a cool, minty-fresh feeling.
Maybelline Lash Sensational Sky High Mascara
Most Maybelline mascaras come in both waterproof and non-waterproof formulas. This product is great for someone with straight lashes that keep falling, although the waterproof mascara is better at holding the curled lashes up for a long time. The non-waterproof mascara is better if you don’t want to lose 3 to 4 lashes each time you try to remove it with different types of cleansers.
Almay Clear Complexion Foundation
This skincare-makeup hybrid has a dermatologist-recommended formula and a weightless consistency. Its formula contains salicylic acid, making it a great choice for acne-prone skin.
Tarte Blush Tape Satin Liquid Blush
If you love a glowy, lit-from-within look, you’ll be a quick fan of this liquid blush that comes in a foolproof squeeze tube. It’s also available in 10 shades.
Stila One Step Correct Primer
Stila’s One-Step Correct primer contains color-correcting pigments that counteract redness and brighten skin. It smoothes and nourishes the skin, making it a perfect base for makeup.
Anastasia Beverly Hills Brow Wiz
Anastasia Beverly Hills Brow Wiz is a staple for a reason. The super-slim pencil and fool-proof color selection make it easy to fill in brows with a natural-looking base of color or by drawing on individual hairs.
Urban Decay Eyeshadow Primer Potion
Urban Decay Primer Potion has an ideal texture to lock shadows in place for crease-free application on even the oiliest of eyelids. The long-lasting formula is also completely vegan.
IT Cosmetics Glow with Confidence Sun Blush
Buildable and blendable, this cream blush has the perfect balm texture to nourish the skin and create the perfect sun-kissed look. It acts as both a blush and bronzer, so you’ll have your makeup done in minutes.
COVERGIRL Easy Breezy Brow Volumizing Gel
As the name suggests, Easy Breezy Brow Gel will help you set your brows for 24-hour wear with just a few easy swipes. It’s also infused with nourishing ingredients like biotin and argan oil.
Kiko Milano Unlimited Double Touch Liquid Lipstick
When you need your lip color to last, you can’t go wrong with this two-step liquid lipstick formula. Simply apply the color base, let it dry, and apply the gloss on top for 16-hour wear that won’t budge or transfer.
Amazon Summer Beauty Event frequently asked questions
When does the Amazon Summer Beauty Event end?
The Amazon Summer Beauty Event went live on April 28 and will run until May 11, so you still have some time to shop. But remember that there are special deals happening each day of the sale, so you may want to be strategic about which days to shop.
Do I need to be a Prime member to shop for the Amazon Summer Beauty Event?
You don’t have to have a Prime membership to shop deals from the Amazon Summer Beauty Event. That said, Prime members can enjoy other perks like free shipping and delivery on all orders. If you’re interested in signing up, learn more on Amazon’s website.
Don’t see what you’re looking for here? Check out the full Amazon Summer Beauty Event for more deals.
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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test.
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